This from Seth Godin, Marketing Guru, does explain why some companies strugle as they have not thought properly about their target market
"If the marketplace isn't talking about you, there's a reason."
I believe that a companies Brand Story is so, so important now, more than ever with marketing and marketing material.
How to write a marketing plan with five questions

Leigh has 30 years of business and management experience here and overseas, and has been a business coach for almost 10 years. He has helped many clients through tough situations and is not scared to ask the hard questions to achieve the results the business needs.