Category: Marketing

People looking for 'more of the same' aren't actively looking

Posted by: Leigh Paulden | Monday 5 September 2011

This from Seth Godin, Marketing Guru, does explain why some companies strugle as they have not thought properly about their target market

Read more

Nobody talks about boring business

Posted by: Leigh Paulden | Monday 11 April 2011

"If the marketplace isn't talking about you, there's a reason."

Read more

The difference between a show and a story

Posted by: Leigh Paulden | Thursday 9 December 2010

I believe that a companies Brand Story is so, so important now, more than ever with marketing and marketing material.

Read more

How to write a marketing plan with five questions

Posted by: Leigh Paulden | Friday 30 July 2010

How to write a marketing plan with five questions

Read more