Category: Sales

Don't Sell Benefits, Focus on Loss Avoidance

Posted by: Leigh Paulden | Tuesday 2 November 2010

I was reminded talking to a sales person trying to sell to me, that today selling in a hard market is about loss avoidance and adding value to the company.

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Why do sales people give up so easily?

Posted by: Leigh Paulden | Wednesday 12 May 2010

Why do sales people give up so easily? If someone says NO all that means in many cases is

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