I was reminded talking to a sales person trying to sell to me, that today selling in a hard market is about loss avoidance and adding value to the company.
Why do sales people give up so easily? If someone says NO all that means in many cases is

Leigh has 30 years of business and management experience here and overseas, and has been a business coach for almost 10 years. He has helped many clients through tough situations and is not scared to ask the hard questions to achieve the results the business needs.